GOJEK: time to take shots
THE IDEA
In collaboration with Forsman and Bodenfors, Gojek launched a campaign for anyone going to get their COVID-19 shots. This was to revive demand after prolonged lock-downs in the city and to contribute to Singapore’s vaccination efforts. In the end, along with limited-edition, single-sleeve novelty t-shirts, the company also gave away over 1 million free rides to applicable vaccination centers islandwide.
GOJEK: WE GOT YOU
THE IDEA
Gojek is on its mission to prove itself as a reliable transport solutions provider – this means being able to have available rides for all, at any time of day, including the off-peak hours from 9AM–5PM. This 360° campaign has OOH, digital, and print ads identifying passengers when they’ll need a ride, and then reassuring them that whatever the ride’s for, Gojek’s got their back.
SOCIAL MEDIA
iNSTAGRAM – TRENDJACKING
As a content strategist for Gojek’s social media pages, I have to identify the right current topics to capitalize on so Gojek and its ride-hailing services remain relevant and fresh. Some of my favourite things I’ve worked on include: parodied viral Barbie (2023) posters, references at Jordan Peele’s highly-anticipated film Nope (2022) and the final season of Succession (2023), as well as the ever-classic meme of badly-designed Valentine’s Day cards.
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